In the face of the coronavirus pandemic, the brand has focused on supporting small businesses and gathering places, such as restaurants and bars. The campaign draws from past crises to offer an optimistic view into the future, showing a montage of video clips starting with Depression-era filmography and ending with current day footage. Stella Artois is encouraging consumers to buy vouchers to small businesses that the company will in return match. The company has launched the program in more than 10 countries across the world to support local bars and restaurants during the COVID-19 crisis and has already raised over $2.5 million in 3 weeks. The campaign is currently running in Canada, Brazil, UK, Belgium, Argentina, Mexico, Chile, Peru, France, and Italy.