In the third installment of Adweek’s new livestreamed video series, Adweek Presents: The Way Forward, we’ll focus on how, during this health crisis, sports and food delivery marketers are quickly adapting their businesses to better serve their customers and support frontline and essential workers. Adweek’s editor and svp, programming, Lisa Granatstein, welcomes the NFL’s Tim Ellis and DoorDash’s Kofi Amoo-Gottfriend as they share how their organizations are forging the way forward.
Sports with the NFL
With its viral #StayHomeStayStrong PSA and more than a record-breaking 55 million viewers tuning in to the NFL’s first ever ‘virtual’ draft, it’s clear the country is hungering for football. Hear from NFL chief marketing officer Tim Ellis on the #StayHomeStayStrong campaign, how the draft is directly benefiting Covid-19 relief efforts and what’s next for the NFL and football.
Food Delivery with DoorDash
Most of the country still can’t eat in restaurants because of Covid-19, but thanks to meal delivery services like DoorDash, many eateries remain open for business. Take-out orders have been a lifeline to restaurants and suppliers who have seen steep revenue drop-offs and a welcome diversion for their customers hunkered down at home. Hear from DoorDash’s vp, marketing Kofi Amoo-Gottfried who will provide an insider’s view on how the delivery platform is serving the needs of restaurants and customers during these challenging times.