In 2011, Kristen Colonna met a professional challenge head-on. As OMD’s group account director overseeing innovative communications strategy for PepsiCo, she was tasked with getting more women to buy Lay’s, Tostitos and SunChips.
Through a variety of platforms and promotions, it worked. In fact, her team’s success earned them a Guinness World Record for the fastest-growing Facebook brand page within 24 hours: 1.8 million likes in a day. It also earned Colonna the title of Adweek Media All-Star.
But that was nine years ago. Today’s challenges are greater, deeper and will be longer-lasting. Now OMD North America’s chief strategy officer, how is Colonna seeking solutions for the future of her business, her clients and her team? She is our guest today on Adweek Together, hosted by senior editor Nicole Ortiz.
Adweek Together is a daily live discussion, at noon ET, hosted by our editors along with the leaders of the companies we cover, seeking guidance, solutions and information—together. For inquiries and feedback, email us at firstname.lastname@example.org.