Ecovidrio: #RecyclingGivesLife

The first recycling campaign, created from other famous advertising campaigns, for Ecovidrio, the non-profit organization in charge of recycling glass packaging waste in Spain. 25 major brands such as Audi, BMW, Smint, Vodafone, Iberia, Movistar, Red Cross, Desigual, Volkswagen just to mention some of them have participated with their well-known ads to raise awareness about the importance of recycling glass containers, and communicating how, in the same way that glass has infinite lives, advertising, too.

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