DDB Portugal: #AdoptANeighbor

DDB Portugal Digital Ad - #AdoptANeighbor
DDB Portugal Digital Ad - #AdoptANeighbor

During a period where the majority of the Portuguese people was closed inside their homes due the new coronavirus (COVID-19) pandemic, #AdotaUmVizinho (#AdoptANeighbor) is a social media campaign created by DDB Portugal, that calls for the solidary in people. The campaign focus on helping the ones in the high-risk groups, by asking those in safer health conditions to reach out and take care of the essential shopping for them. Thus, making sure those most at risk, don’t have to endanger their lives by leaving the house. The campaign was launched trough the agency’s social media and provided content and tips on how to help while keeping safety on top.

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