OREO is bringing a touch of playfulness to our current times in a new social media campaign created by Digitas UK called The OREO Playbook.
In a series of posts across Facebook, Twitter, and Instagram, OREO is aiming to give people ideas of playful and accessible activities that will help brighten up the nationwide lockdown.
The 15 activities scheduled include amazing baking recipes such as OREO brownies or OREO rocky road, as well as other non-OREO-based fun such as new ways for improving Zoom calls or creating your very own escape room. Every single idea is about encouraging people to stay playful while staying at home and will feature the #stayhomestayplayful hashtag to inspire those who participate to share their attempts.
Instagram campaign: https://www.instagram.com/oreouki/