Silpo: tsok-tsok online

An online activation, cherishing a beloved Easter tradition of hitting Easter eggs to each other.

Project called “tsok-tsok online” is about keeping the most precious tradition alive in times when we are all trapped in conditions we couldn’t imagine before. Windfor’s Kyiv, together with digital studio RIBS, came up with a witty way to keep people at home and still share their favorite tradition with their loved ones, shifting an offline tradition to online, without losing its festive spirit and authenticity. Because at the end of the day, celebration is not only about a place, but about the feelings inside all of us.

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