Waitrose: Waitrose Moon

Waitrose Design Ad - Waitrose Moon

To celebrate Ramadan, the premium grocery store in Dubai & Abu Dhabi, Waitrose has taken the bold move to adopt all 30 phases of the moon into its logo throughout the Holly Month. Originally a brand from Britain, Waitrose has chosen to take steps to show its solidarity and commitment to celebrating Ramadan with people across the UAE. The logo change is part of a full-month campaign to celebrate Ramadan and offer shoppers tips for health and wellness over fasting period. it is the first time the brand has used it’s logo in such a way.

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