Adidas: Ready for Sport

Adidas’ latest campaign, ‘Ready For Sport’ has been created with stock footage and existing campaign imagery, with the script read by NYC rapper Princess Nokia, who delivers the powerful “We will ___ again” device. Adidas Instagram stickers have also been created, inviting people to post online about what activity or sport they’re looking forward to experiencing again. The final product aims to rally Adidas’ global audience of vertical and versatile athletes – reminding them just how incredible sport is going to feel when it returns, and therefore how essential it is for us all to be ready. Unlike other current Covid-19 campaigns, ‘Ready For Sport’ aims to be an inspiring and optimistic rallying call for people everywhere to look forward and imagine how incredible sport is going to feel when this is over.

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