Lay’s air is the prequel to tasty and the uncelebrated champion of our favorite snack. The air inside every bag of Lay’s that acts like a soft pillow, buffering out any impact so it keeps your Lay’s crispy and perfect, deserves more than a hasty whiff before we devour a bag of chips. So Lay’s collaborated with Nike, creating the Lay’s Air Max 97: each sole is filled with air from six of Lay’s most popular flavors. Imagine that kind of taste ‘neath your feet. Imagine that kind of flavor in your walk. Imagine that kind of salt in your step. Lay’s Nike Air Max 97 aren’t just shoes, they’re shoes filled with Lay’s air. And that’s tasty.