While the world seemed to be shuttered in silence, performances cancelled, classrooms shuttered, auditions postponed — we also witnessed the incredible sound of music. From couch concerts to makeshift stages, music isn’t cancelled. In fact, it’s more powerful than ever. While the world continues to navigate the unknown, we’ve witnessed remarkable joy — and joy is never cancelled. #PlayOn
This video is the beginning of a rebrand, a campaign to highlight a commitment by musicians, for musicians. Supported with promotional campaigns to support artists in need, student music scholarships, and ways to give back to the world of string music.