Pedigree brand is helping to support pet adoption, while ensuring the safety of prospective pet parents and shelter employees, as most of the country continues to navigate their new normal of social distancing. With a new campaign called “Dogs on Zoom,” the Pedigree brand is hosting virtual dog adoption events at select shelters, allowing consumers to meet and adopt a new pet, all completely contact-free.
The pilot adoption events are taking place in the brand’s hometown of Nashville on May 11-13 at 5:00 PM CT, with the Nashville Humane Association. For every dog adopted during these virtual shelter events, the Pedigree brand will cover the full adoption fee, as well as the Zoom membership and equipment costs for the shelter.
To help perpetuate the practice of virtual adoption and assist shelters around the country with digitization, the PEDIGREE brand has made a digital toolkit available at MeetYourNewDog.com with directions and tips to help facilitate the virtual adoption process.
The campaign is being supported with online videos, PR support and social media content, including carousels for Instagram and Facebook to highlight the adoptable dogs at the participating shelters.