The idea was to do something meaningful for the people in Sweden who are most isolated due to Covid-19 – people over 70 years old. This group is the biggest risk group in society right now and have very little social contact with the outside world. But as a telco company, Telia could make all the difference, since they offer the next best thing to physical social interaction, digital social interaction. Telia’s network can be the bridge between an isolated 70 year old grandmother and her grandchildren. So together with Telia we gave everyone over 70 years free unlimited data to make it a bit easier for them to stay in touch with the outside world. To launch it we created a film where isolated 70+’ers sing an anthem song together with their loved ones. All filmed and done by themselves in their own homes.