Bethany.org: Raised Right

Bethany.org Print Ad - Raised Right
Bethany.org Print Ad - Raised Right

Couples who aren’t able to conceive often go for IVF or surrogacy instead of opting for adoption. Every parent wants to see a bit of themself in their child and fear that a stranger’s baby won’t ever be truly theirs. A copy campaign that reinforces the notion of nurture over nature to inform people that children are only as good as they are raised.

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