Your birthday is not lockdown compatible? Belgian beer brand Jupiler offers you to postpone it! Celebrating your birthday during lockdown due to COVID-19, that sucks. That means no party, no friend and no toast in real life to properly celebrate your birthday with the ones you love… That’s why Belgium’s biggest beer brand, Jupiler, and its agency BBDO Belgium came to the rescue: inviting all Belgians celebrating their birthday during the lockdown to postpone it until after it! How? On www.jupilerbirthday.be, Belgians born in March and April entered their real birthday date and proved it with their ID card. Then, they chose a new birthday date, after the lockdown. As a gift, participants received 10 free pints of Jupiler to drink in their favourite bar, once the lockdown is over! So they can go celebrate with all their friends, making up for all the lost hugs and cheers. And they support the bar owners by doing so, as Jupiler pays them back all offered beers. Simple. An easy way to give some hope to all the unfortunate people who were celebrating their birthday during lockdown. And a little glimpse at our post-COVID social life.