A new, first-of-its-kind platform, fundi, launches today in support of creators and specialists hard hit by the ongoing COVID-19 crisis. It will offer people a more seamless way to support their favorite livestream content creators, with proceeds going directly to talent, fundamentally shifting digital payment behavior for the future.
“COVID-19 created an interesting and dramatic shift in consumer behavior that we believe will endure beyond the pandemic: livestreams became the normal way to take a fitness class, learn a new recipe, and tune into concerts,” said Christopher Neff, Executive Director of Creative Technology & Innovation, the community. “However, when it came to payment, the tech remained lacking. It wasn’t easy for people to pay an instructor without going through multiple sites or unclear steps. We set out to make this process more seamless. We created a platform that will help these talented individuals earn money for sharing their skills online, and made it simple for consumers to pay throughout the experience versus a pay gate upfront. We had to start with existing tech in order to work fast. People need this right now, so speed was everything.”