Leading feminine care brand, Libresse® working with Havas Immerse Malaysia has launched a campaign – Know Your V – with the aim of creating awareness and educating women on their V zone, a sensitive yet important feminine health matter. The campaign insight is built on recognizing the complexities of a being a woman especially in the context of their V-Zone area as many Malaysian women have minimal understanding of their V-zone area, due to the negative cultural pressure or taboos, unnecessary shaming and general uncertainty surrounding the sensitivity of the subject. Know Your V sets out to influence perceptions by uncovering real situations that women face on a daily basis and portraying it as something natural and worth understanding, instead of it being a source of shame. Targeted at sociable and confident women (18 -30 years) who want to reach their aspirations in life despite a certain degree of self-doubt, the core of the creative idea is anchored by a brand film produced together with ThinkTank Productions, fronted by director Carolyn Chon. To make the message memorable, a modern twist was incorporated on a classic song, “Getting to Know You” by Julie Andrews to describe the positive feeling of getting to know your V-Zone better.