United Way: No Home

United Way Integrated Ad - No Home
United Way Integrated Ad - No Home
United Way Integrated Ad - No Home
United Way Integrated Ad - No Home
United Way Integrated Ad - No Home
United Way Integrated Ad - No Home
United Way Integrated Ad - No Home
United Way Integrated Ad - No Home

United Way Halifax wanted to highlight the impact of a pandemic on the lives of people experiencing homelessness in our city. To provide some perspective on this issue, we changed the world’s most popular ‘Stay Home’ Instagram sticker to instead read ‘No Home’. This campaign ran on Instagram and as stay-at-home restrictions started to be lifted, we brought the concept out of home through ambient installations around the city.

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