Month: June 2020

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Girl-Power Toy Brand GoldieBlox Has Created a Virtual Summer Camp for Science and Art

GoldieBlox, the toy company known for empowering young girls and battling the Beastie Boys, is launching a virtual summer camp that will introduce kids to

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CCPA Is Officially Being Enforced, but There Are Still Unanswered Questions

Key insights: Despite being enforceable from July 1, 2020, there are differing interpretations over CCPA. Those mishandling children's data are likely to come into regulators'

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Why Making an Authentic Connection Is the Future of Marketing Now More Than Ever

The role of marketing and brands today is not the same as it was even six months ago. There are the swings in marketing staffing

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Amazon Acquires Zoox, Paving the Way for Deliveries With Driverless Vehicles

Amazon is set to acquire autonomous vehicle developer Zoox at a value of approximately $1.2 billion, aiding Zoox in its current focus of developing and

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The Perfectly Imperfect Gritty Gets a Makeover From Queer Eye’s Fab Five

For Queer Eye’s fifth season, the Fab Five traveled to Philadelphia to work its pure, heartwarming magic on the City of Brotherly Love.To promote the

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Airlines ‘Doing the Math’ on How to Accommodate More Travelers

As Americans begin to travel again, airlines are adding routes to carry passengers. But a total recovery isn’t yet in sight.Last weekend showed signs of

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One of Ad Tech’s Biggest Names Is Gone. What Has the Industry Learned?

Key insights: Rubicon Project saw good times and bad during ad tech's first full decade. Ad tech needs to help establish transparency standards more quickly

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Bozoma Saint John Joins Netflix as New CMO

Marketing powerhouse Bozoma Saint John is joining the streaming giant Netflix as chief marketing officer.Saint John, who has developed a sterling reputation in the marketing

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We Asked These 10 Brands Why They Still Sell Washington Redskins Merchandise

Key insights: One brand representative said she can't pick and choose teams under the terms of the NFL's licensing deal. Mascots that celebrate anti-Native racism

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Campbell’s Late July Snack Brand Debuts First National Campaign

Key insight: Research shows that U.S. consumers turn to snack food for comfort during uncertain periods. After 17 years of business, snack brand Late July