Instagram Taps Melissa Waters as Global VP of Marketing

Melissa Waters
Melissa Waters/LinkedIn

Melissa Waters joined Instagram as global vice president of marketing.

Waters had been chief marketing officer at health, wellness and fitness startup Hims & Hers.

Prior to that, she served as vp of marketing for ride-sharing network Lyft, following nearly five years at streaming platform Pandora.

Instagram had not responded to a request for comment at the time of this post, so the fate of Gedioen Aloula, who joined Instagram from HP in June 2019, was unclear. Aloula still listed global vp of marketing at the Facebook-owned photo- and video-sharing network as his current role on his LinkedIn profile.

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