Day: September 9, 2020

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  • Day: September 9, 2020
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Inside The Collapse of Ad Tech’s ‘Once in a Lifetime’ Merger

Key Insight: Taboola attempted to renegotiate the payment to Outbrain to $100 million, down from $250 million. It was meant to be a merger that

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After Delighting Us With Rick Moranis, Ryan Reynolds Drops 2 More Mint Mobile Ads

Early this morning, Mint Mobile released a new spot featuring the budget mobile carrier's co-owner, Ryan Reynolds, awkwardly chatting with beloved actor and comedian Rick

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United Airlines Announces New International Routes With Cryptic Video

In such a dire travel ecosystem, almost any announcement from a travel brand is a big deal--new partnerships with cleaning products, resuming routes and reducing

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Oscar Mayer’s Wienermobile Is Now Available for Your Wedding Proposal Needs

Pivotal moments, such as wedding proposals, graduations, anniversaries and Mr. Peanut's funeral, are only so special without Oscar Mayer's famous Wienermobile in attendance. Now, the

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Instagram Updates Its Efforts to Bring Equity to Its Products and Platform

Head of Instagram Adam Mosseri shared a progress update on the steps he promised in June to ensure that Black voices are not suppressed on

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John Mayer Gets Back to Nature and Sings an Unreleased Song for Land Rover’s Defender

Land Rover's branded content campaign for its new Defender SUV could've been shot yesterday. That's how of-the-moment it is with its serene national park setting

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Snap and Dentsu Join Forces for Innovation Partnership

Snap Inc. has entered into an innovation partnership with global advertising and public relations giant Dentsu to leverage the two companies' expertise in creativity, data

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Jockstrap-Scented Candles Are Here to Fill the Locker Room Void This NFL Season

While in-stadium attendance at NFL games will vary by team this season, it's a safe bet that football fans, like sports fans throughout 2020, will

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Jennifer Breithaupt Leaves Citi and Carla Hassan Is Named CMO

Citi is shaking up its marketing leadership. Jennifer Breithaupt, who has held the role of global consumer CMO since September 2012, is leaving the company,

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Amazon Taps MAC CMO Ukonwa Ojo to Market Prime Video and Amazon Studios

MAC Cosmetics chief marketing officer Ukonwa Ojo is joining Amazon as CMO of Prime Video and Amazon Studios, leading the company's global brand and originals