Day: September 11, 2020

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  • Day: September 11, 2020
Facebook to Use Its Platform to Recruit Poll Workers for US Election

Facebook is taking steps to address the shortage of poll workers for the upcoming presidential election, due largely to the pandemic. CEO Mark Zuckerberg said

TikTok Looks to Clear Up Questions About Its $1B Creator Fund

TikTok said Friday that the wallet for its $1 billion TikTok Creator Fund will be available soon, and it sought to clear up two recurring

YouTube Plans Rollout of Engaged-View Conversions by Year-End

YouTube is taking non-click conversion metrics to the next level with plans to make engaged-view conversions available by the end of the year. YouTube Ads

Cabins and RV Rentals Carve Out Their Niche During the Pandemic

The Covid-19 pandemic has taken its toll on the travel sector, hitting the airline, cruise and hotel categories hard. But travel subcategories such as nature

Netflix: One Story Away

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Amazon Opens Twitch’s Ad Inventory to Programmatic Buyers

Twitch inventory is now available on the Amazon Advertising platform, meaning media buyers can now purchase ads programmatically on the esports streaming site. Previously, advertisers

R/GA Undergoes Leadership Changes Amid ‘Foundational’ Repositioning

R/GA is once again reimagining its business. The agency is undergoing a "foundational" change with a new focus for the coming decade as it parts

Study: Social Platforms Help Raise Awareness of Issues, Create Sustained Movements

Social media platforms received mixed reviews in terms of political and social activism, with most respondents to a new study from Pew Research Center saying

Marketers Are Failing to Personalize to Lower Income Consumers

Less than one fifth of consumers making less than $31,000 per year felt that the marketing they see from brands is personalized to them, compared

How Grey Goose Brought Its Iconic Honey Deuce Home to US Open Fans

Key Insight: Grey Goose wanted to give people a reason to talk about the event--and the brand--on social media, even if they weren't there in