Day: September 15, 2020

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  • Day: September 15, 2020
Apple Increasingly Frustrates Helena Bonham Carter by Showing Just How Much a Watch Can Do

In the early 1990s, AT&T famously predicted much of technology's future in a Tom Selleck-narrated campaign called "You Will." (See below to revisit the ads,

More Than 5,600 Attendees—So Far—Sign Up for Brandweek 2020

The planning for the 2020 edition of Adweek's tentpole event, Brandweek, began last September, soon after the 2019 edition in Palm Springs, Calif. Miami was

Instagram Adds AI-Powered Automatic Captions to IGTV Videos

Instagram Tuesday began adding artificial-intelligence-powered automatic captions to videos on its IGTV long-form video destination. The feature will start off in 16 languages worldwide. People

Under CMO Kory Marchisotto, e.l.f. Captured That Elusive ‘Lighting in a Bottle’

Since Kory Marchisotto joined beauty brand e.l.f. Cosmetics in early 2019 as CMO, the company has managed to capture that elusive "lightning in a bottle"

Barack Obama Stars in Snapchat PSA Aimed at Younger and First-Time Voters

Former President Barack Obama is being featured in public-service announcements from Snapchat aimed at encouraging first-time and younger voters to register to vote via a

Everlane’s CEO Says Internal Culture Is Just as Important as External

DTC fashion brand Everlane rose to fame for its "radical transparency" tagline and promise to share details about its manufacturing and supply chain processes. Now,

While Other Airlines Stay Quiet, Southwest Goes Big on Ads

Southwest Airlines is rolling out its second campaign of the pandemic, another sign that the Dallas-based airline is going against the grain of an industry

Luxury With Free 1-Day Shipping? Amazon Sets Its Sights on Upscale Retail

Key Insight: It's a new channel for luxury brands who have lost distribution via struggling department stores. Amazon, which has made a name for itself

As Entrepreneurship Booms, Squarespace’s Bold Ads Urge Aspiring Founders to Aim High

Does that pie-in-the-sky business idea you've been mulling for years now feel not so outlandish after all, given how 2020 has upturned pretty much every

The Ad Industry Extends an Olive Branch to Apple

Key Insight: Apple has agreed to hear the ad industry's concerns, but collaboration is far from certain. Away from its product launches this week, Apple