The Tofoo Co: Wow of Now

The Tofoo Co Outdoor Ad - Wow of Now
The Tofoo Co Outdoor Ad - Wow of Now
The Tofoo Co Outdoor Ad - Wow of Now

The “Wow of Now” campaign bucks the trend of vegan food being talked about in an overly environmentally friendly, preachy tone to deliberately take on punchy everyday food ads. Pitched like comms for dirty burgers or dripping tacos, Tofoo becomes loud, messy and in your face.

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