Day: October 1, 2020

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In Continued Leadership Shake-Up, Red Bull Names New CMO After Racism Controversy

Red Bull today confirmed to Adweek that it has named Ken Turner to executive vice president and chief marketing officer for its North American operations.

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Fenway’s New Robotic Cameras Help Fans Be Fans While Also Helping the Red Sox With Marketing

One of the less publicized aspects of stadiums prohibiting live audiences is the sticky situation it creates for sponsors and professional teams. Sponsoring brands with

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Jonathan Mildenhall to Lead Marketing at Challenger Bank Dave

Jonathan Mildenhall, a marketing veteran with nearly three decades of experience leading teams for both multinational brands and firms, and a fervent champion for diversity

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Sensor Tower: TikTok Continues to Tick in Q3 2020

Despite TikTok's issues with the administration of President Donald Trump, or maybe because of them, the video creation platform was the highest-earning non-game application in

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P&G’s Marc Pritchard Demands Cross-Platform Ad Measurement by September 2021

As one of the world's largest advertisers, CPG manufacturer Procter & Gamble has clout within the industry. And now it has a demand. Speaking at

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The Bachelorette Hits the Big Screen: PopSugar, YouTube TV and ABC Host Drive-In Premiere

Bachelor Nation, rejoice: The 16th season of The Bachelorette, featuring Clare Crawley as the woman wielding the roses, is premiering at a drive-in event in

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IAS Rolls Out Automated Tag for Google Campaign Manager

Integral Ad Science teamed up with Google on an automated tag for global ad server Google Campaign Manager. Digital ad verification provider IAS said it

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WeTransfer and Samsung Spotlight How 3 Photographers Are Reflecting on This Year

With the Covid-19 pandemic forcing creatives to work remotely for the past six months, WeTransfer and Samsung have launched a campaign to demonstrate how freelancers

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Snapchat’s Voter Registration Efforts Hit the 1 Million Mark for the 2020 US Election

Snapchat shared a milestone Thursday, saying that it has helped over 1 million of its users register to vote for the 2020 presidential election, doubling

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Pandemic-Induced Alcohol Hoarding Might Return in Winter

Don't finish off that tequila just yet. With socially distanced backyard barbecues no longer an option for much of the country as we head into