Day: October 5, 2020

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PayPal Survived the Dot-Com Bubble and Swept the Digital Financial Services Industry

In retrospect, it seems like the most obvious idea in the world. In 1998, as the dot-com bubble had inflated nearly to its bursting point,

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Swedish Agency Creates Simple But Genius Social Distancing Hack––the ‘No Douche Bag’

When traveling on the packed commuter trains and buses of the pre-pandemic times (remember those?), it felt incredibly annoying when a fellow commuter took up

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Brands Are Finding Deepfakes Increasingly Appealing for Ad Campaigns

Viewers tuning into ESPN's Michael Jordan docuseries may have done a double take when the show led straight into what appeared to be a 1998-era

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In-Person Brand Experiences Are Making a Comeback—If You Have a Car

The Covid-19 pandemic has devastated the experiential industry this year, forcing brands to cancel pop-up events and agencies to lay off staff and close entirely.

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To Sell a Microwavable Burger, These Ads Celebrate Things That Are ‘Better Than Expected’

The thought of putting a hamburger in the microwave is pretty unsettling to most Americans, and judging by the U.K. ads we've seen in recent

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How This Documentary Filmmaker Landed a New Job After Pitching a Workshop

You don't get the title of director of empathy without having a story to tell. For Tiffany Persons, that story began after poor grades in

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VMLY&R Hires Havas Vet as CCO for Health Practice

VMLY&R appointed Aug? Reichenberg as CCO of its health practice, hiring her away from competitor Havas Health & You. In the role, Reichenberg will be

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McDonald’s Partners With Another Music Star—J Balvin—for a Custom Meal

J Balvin is an international icon, award-winning reggaeton star and one of the best-selling Latin music artists. Now, he has another honor to his name:

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KitchenAid Mixes It Up With New Platform Devoted to Culinary Makers

On Friday, a slick new platform devoted to culinary content joined the panoply of sites vying for the attention of the serious home cook. It

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Facebook, Instagram Users Can Dance With LeBron James During the NBA Finals

LeBron James and the Los Angeles Lakers lead the National Basketball Association Finals two games to one, and James can also lead Facebook users through