Day: October 12, 2020

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  • Day: October 12, 2020
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Disney Puts Streaming Center Stage in Major Restructure

The Walt Disney Company is reorganizing and streamlining its media and entertainment businesses to position its burgeoning and fast-growing streaming arm at the center of

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Kroger Uses AI to Match a Picture of Your Fridge Shelf with a Recipe

Kroger is using visual recognition AI to help people make better use of the leftovers in their fridge. The grocery chain and agency 360i recently

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Liquid IV Expands Its Flagship Product Line After Unilever Acquisition

Liquid I.V., the thirst-quenching brand best known for its flavorful, travel-friendly electrolyte drink powders, will be further amplifying its non-GMO product line with the inclusion

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Smaller Companies Still Aren’t Sure What to Do When Third-Party Cookies Go Away

While large agencies and major publishers build out their first-party data solutions in preparation for the deprecation of third-party cookies, smaller companies say they're still

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This Betty Crocker Cake Mix Educates You on T-Mobile’s 5G Network

T-Mobile has formed an unlikely partnership with Betty Crocker on what is likely the first cake mix dedicated to explaining the technical intricacies of wireless

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6 Ways to Make Yourself Indispensable at Work

If you're scared that your role might be eliminated in the post-pandemic economy, concerned about the accelerating speed of innovation, or just worried that artificial

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BBH wins the IPA Effectiveness Grand Prix for the second time in a row, this time for Tesco ‘Every Little Helps’

0 SharesShareTweetShareIn 2018 BBH won the IPA’s Effectiveness Grand Prix for Audi, and in 2020 the agency – working with MediaCom – bagged the biennual

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Bringing ‘Swagger’ to Hearts & Science: A Conversation With CEO Ralph Pardo

Last month, Omnicom revamped leadership at two of its media agencies, appointing Ralph Pardo as CEO of Hearts & Science and Catherine Sullivan as CEO

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Walmart Will Host Socially Distant Trick-or-Treating and Tailgate Events at Stores This Fall

With each season change, retailers, brands and consumers have to adapt a new set of events, traditions and habits to the reality of the coronavirus

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Women-Owned Wellness App Shine Debuts First TV Campaign

Shine, a self-care app founded by two women of color, has debuted its first major advertising campaign. Created pro bono by Droga5, a TV spot