Day: October 12, 2020

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  • Day: October 12, 2020
Disney Puts Streaming Center Stage in Major Restructure

The Walt Disney Company is reorganizing and streamlining its media and entertainment businesses to position its burgeoning and fast-growing streaming arm at the center of

Kroger Uses AI to Match a Picture of Your Fridge Shelf with a Recipe

Kroger is using visual recognition AI to help people make better use of the leftovers in their fridge. The grocery chain and agency 360i recently

Liquid IV Expands Its Flagship Product Line After Unilever Acquisition

Liquid I.V., the thirst-quenching brand best known for its flavorful, travel-friendly electrolyte drink powders, will be further amplifying its non-GMO product line with the inclusion

Smaller Companies Still Aren’t Sure What to Do When Third-Party Cookies Go Away

While large agencies and major publishers build out their first-party data solutions in preparation for the deprecation of third-party cookies, smaller companies say they're still

This Betty Crocker Cake Mix Educates You on T-Mobile’s 5G Network

T-Mobile has formed an unlikely partnership with Betty Crocker on what is likely the first cake mix dedicated to explaining the technical intricacies of wireless

6 Ways to Make Yourself Indispensable at Work

If you're scared that your role might be eliminated in the post-pandemic economy, concerned about the accelerating speed of innovation, or just worried that artificial

BBH wins the IPA Effectiveness Grand Prix for the second time in a row, this time for Tesco ‘Every Little Helps’

0 SharesShareTweetShareIn 2018 BBH won the IPA’s Effectiveness Grand Prix for Audi, and in 2020 the agency – working with MediaCom – bagged the biennual

Bringing ‘Swagger’ to Hearts & Science: A Conversation With CEO Ralph Pardo

Last month, Omnicom revamped leadership at two of its media agencies, appointing Ralph Pardo as CEO of Hearts & Science and Catherine Sullivan as CEO

Walmart Will Host Socially Distant Trick-or-Treating and Tailgate Events at Stores This Fall

With each season change, retailers, brands and consumers have to adapt a new set of events, traditions and habits to the reality of the coronavirus

Women-Owned Wellness App Shine Debuts First TV Campaign

Shine, a self-care app founded by two women of color, has debuted its first major advertising campaign. Created pro bono by Droga5, a TV spot