Honningcentralen: Norway's largest workplace

After 93 years in business, the norwegian Honningcentralen (The Honey Central) debuted on TV and social media with a series of short low-budget commercials presenting Honningcentralen, with its dedicated beekeepers and billions of bees, as “Norway’s largest workplace”. The campaign was comprised of one-shot films showing flower fields, busy bees, alongside beehives or a bee-keeper. Each film presents a perspective on how this remarkable workplace differs from all others. These perspectives highlight the product’s pureness, the craftsmanship behind it and the and the bees’ significance as a whole through the notable work they do.

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