For the game’s launch in Brazil, Crash, who was born to be a mascot, not only interacted with the Brazilian internet hit Carreta Furacão, but also became its newest member. Now called Crasheta Furacão, the troop finds itself in a small, countryside city.
“Carreta Furacão is a hit in Brazil. It includes a group of characters that are part of Brazilian pop culture and brings a different type of humor than we are used to. It made total sense to include a fun and iconic character, like Crash Bandicoot, to promote the game’s launch in the country,” said Marcos Medeiros, partner and CCO of CP+B Brazil.
The irreverent and fun character from the game joins the members of Carreta Furacão in showing off their classic choreographed dance moves. Developed by the agency CP+B Brazil, the film shows Crash and his new friends dancing, moving through the city by train, and playing part of the new game.
“Brazilian fans have been enthusiastic. They never expected to see Crash again. The character has his own unique humor and perfectly complements the members of Carreta Furacão. In the end, both have the same objective: create as much fun as possible,” commented Michelle Bresaw, Vice President of Product Management and Marketing Activision.