With $90 Million in Media Spend, Droga5 Launches Largest-Ever Brand Campaign for Accenture

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One of the more significant pieces of news to hit the agency community in the past several years was Accenture Interactive’s April 2019 acquisition of lauded independent shop Droga5. The purchase of Adweek’s Agency of the Decade spurred a significant amount of buzz (and opinions). It represented a seismic shift in the agency landscape, with…

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