In the Age of Authenticity, What Role Does Design Play in Presidential Campaign Branding?

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  • In the Age of Authenticity, What Role Does Design Play in Presidential Campaign Branding?

Can great creative and professional branding and design win an election? In 2008, many designers said yes–but in 2016 Donald Trump proved that less polished design can have a power of its own to unite voters behind a cause when it is unified with reflexive messaging. These two campaigns–Barack Obama’s in 2008 and Trump’s in…

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