Live Commerce: Now Is the Time to Hop on the KOL Train

Imagine attracting 20 million viewers on a livestream and selling 70,000 units of product within four hours. That’s what China-based live commerce influencer Viya Huang recently managed to do. And the product, you ask? Duck necks. Live commerce, alternatively known as livestream shopping, is the love child of traditional infomercials and modern-day influencer marketing. Viewers…

Source link

  • Share:

Leave a Comment

sing in to post your comment or sign-up if you dont have any account.