The Pandemic Has Proven That Luxury Isn’t About Products—It’s About Connection

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  • The Pandemic Has Proven That Luxury Isn’t About Products—It’s About Connection

Shoppers who once scrolled Instagram for the next “it” handbag are now spending time scouring Amazon for hand sanitizer. In a year when the focus shifted abruptly from what’s aspirational to what’s essential, luxury brands are looking for a new way forward. It’s no small task: Consumers are spending less amid a global pandemic and…

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