The Richards Group Incident Is Advertising’s Diversity Déjà Vu

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When Motel 6 fired The Richards Group and other clients cut ties over Stan Richard’s “too Black” comments, the 88-year-old founder quickly “fired himself” and his agency announced a new DEI plan. Cased closed? Not so fast. Where will these clients go? And what will they demand? Back to the future I began researching advertising’s…

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