US creative duo make voter plea with ‘Voices’

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US ad creative Matthew Branning and film director Björn Rühmann have dramatised their concerns about low voter turnout in increasingly close US elections with a new film – ‘Voices’ – showing the consequences of not voting.

The US max is 58% it seems, compared to 70-80% in many other countries. The imminent presidential election sharpens the focus on this as many people seem frightened of appearing at the polls. The duo say this is non-party political.

Not entirely sure about that. November 3 is going to be exciting – and nerve-wracking.

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