Pernod Ricard Addresses Online Hate Speech With New ‘Engage Responsibly’ Initiative

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When Pamela Forbus stepped into her role as chief marketing officer for international alcohol conglomerate Pernod Ricard’s North America division in June, things were anything but calm. Americans were struggling to come to terms with the way the pandemic upended everything from business and vacation plans to accessibility to everyday necessities–and the police killing of…

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