Day: October 23, 2020

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  • Day: October 23, 2020
Breasts Have a Lot to Say to Each Other, Especially About Cancer, in These Charming PSAs

If women's breasts could speak to each other, what would they say? According to public service announcements from Peruvian agency Circus Grey, they'd discuss everything

How DieHard Pulled Off That Die Hard Ad Starring Bruce Willis

When Advance Auto Parts acquired the DieHard battery brand from Sears holding company Transformco last December, the auto parts retailer knew it wanted to reintroduce

Lego CMO Says Playing Can Prepare the Next Generation of Workers

Much has been made of the coming job apocalypse--a future rich in robots and AI that will not only supplant workers but demand the sorts

How Walmart Plans to Become a Force for Good

Key Insights: To be a better steward of the environment, Walmart committed to reducing emissions to zero by 2040. The retailer's commitment to greater inclusion

Prime Video Takes the Escape Room Virtual to Promote New Show Truth Seekers

With the pandemic making physical escape rooms a risky proposition for the time being, Amazon Prime Video is taking the experience into the virtual realm

The 99 Problems Forms Virtual TikTok House to Back the Biden-Harris Campaign

Grassroots political organization The 99 Problems spearheaded the creation of The House of US, a virtual TikTok house populated with diverse creators who share the

11 Takeaways from ANA Masters of Marketing

Key Insights Eliminating hateful content on social platforms continues to be a priority. Use difficult moments as learning opportunities. Recognize the power of advertising, and

Final Presidential Debate Draws Over 57 Million Viewers

The second and final presidential debate of 2020 between President Donald Trump and former Vice President Joe Biden was a bit more substantial and far

Inside Google’s Targeting Plans for a Post-Cookie World

Earlier this week, the Justice Department filed suit against Google citing its dominance of the search market as anti-competitive. But away from the theater of

Retail Holiday Season Dilemma: Virtual or In-Store Santa?

Key Insights Retailers continue to put pandemic-friendly spins on holiday traditions as they seek to win over shoppers. Department store Macy's, which pioneered the concept