El Miracle: Make it happen

Bodegas Vicente Gandía is turning 135 years old, so to celebrate, it is offering a new range of one of its most prestigious wines: El Miracle (The Miracle). El Miracle (“miracle” in Valencian) is an allegory of every daily “miracle”, dedicated to those rare or extraordinary events. Under this premise, we created the concept “Make it happen”, a concept that encourages, guides and stirs you to experience extraordinary moments. A way of urging consumers to create those moments worth sharing. We wanted “Make it happen” to ensure that a real experience became palpable for consumers. To that end, we created a unique augmented-reality experience that could be personalised. A mobile experience in which you could choose the photo of an instant or a person to whom you wished to dedicate that “miracle” of sharing a glass of wine.
That dedication arose magically from the bottle itself, interacting with the space through the latest augmented-reality technology, creating a different dreamlike space for each El Miracle variety.