Retail Holiday Season Dilemma: Virtual or In-Store Santa?

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Key Insights Retailers continue to put pandemic-friendly spins on holiday traditions as they seek to win over shoppers. Department store Macy’s, which pioneered the concept of in-store Santas in 1861, is opting for a virtual Santaland this year, marking 2020 as the first time since Abraham Lincoln was President that there will be no in-person…

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