Within the framework of the international day to come out of the closet, Burger King Colombia – led by the independent agency Fantástica – invited its users to be whatever they want to be, adding to their traditional king crown, a tiara for queens.
October 11 is the international day of coming out of the closet, a date that means a lot in the fight for the rights of the LGBTI community, since the most basic form of activism is to live sexuality openly before family, friends and the world in general.
In this context, Burger King Colombia and Fantástica created a campaign that adds to the popular king’s crown, a tiara for queens, under the premise: At Burger King you can be who you want to be.
“In Colombia it is still not easy to live your sexuality openly, we still have prejudices, defects and fears among each other. We still need to advance on this issue as a society and the fact that a brand dares to be part of these conversations makes us awaken debates that today are very necessary. Brands must speak and be part of the uncomfortable, but necessary conversations “commented Daniel Bermudez, founder / Creative VP; and Alejandro Gómez, DGC of Fantástica.