Estée Lauder: 15 Seconds

Wunderman Thompson Argentina invites influencers and celebrities to share an Instagram story counting up to 15 seconds to generate expectation and buzz on every media with #15seconds. At the same time, women who suffered from breast cancer will be uploading their testimonies to the @EsteeLauderArgentina Instagram account. The unveil of the campaign came by women who suffered from breast cancer featuring the same celebrities and influencers that uploaded another story unveiling the reason of the campaign.

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