How Chipotle Mixes Internet Culture with Burritos and Guac

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For fast casual restaurant chain Chipotle, social listening is a key component of their social media strategy. They are keenly aware of customer habits and quickly respond to user-generated content, including the often-comedic mis-pronunciation of the brand’s name. Simply, but with a lot of hard work, Chipotle has embedded itself into internet culture. In the…

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