The New York Times Debuts Its First-Ever Snapchat AR Lens

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  • The New York Times Debuts Its First-Ever Snapchat AR Lens

Snapchat? The New York Times is on it. The Times teamed up with creative agency Droga5 and media agency Hearts & Science on its first ever Snapchat augmented reality lens with an eye toward the upcoming presidential election in the U.S. The lens is an extension of the Times’ “The Truth Is Essential” campaign, and…

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