The Trade Desk and LiveRamp Team to Forge Post-Cookie Solutions

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  • The Trade Desk and LiveRamp Team to Forge Post-Cookie Solutions

The Trade Desk and LiveRamp have announced a collaboration that will see the demand-side platform’s Unified ID 2.0 made available to publishers that deploy the onboarding outfit’s Authenticated Traffic Solution. The ad-tech duo are collaborating in order to help both the buy- and sell-side of the industry continue audience matching once the industry’s major platform…

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