Adobe Forecasts Online Holiday Spend Will See 2 Years of Growth in Single Season

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Key Insights: Ecommerce has been at “Black Friday levels since April,” according to Adobe. While early projections indicated Black Friday and Cyber Monday could be less meaningful in a pandemic-era holiday season, Adobe Analytics is out with its annual forecast and disagrees vehemently. In fact, Adobe predicts the dates will shatter previous records of $7.4…

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