The Swedish Armed Forces: Right Now

The Swedish Armed Forces Integrated Ad - Right Now

In the latest brand campaign for the Swedish Armed Forces, we get a glimpse of everything the Swedish Armed Forces does to defend Sweden and Swedish interests, our freedom, and our right to live the way we choose – 24 hours a day, 365 days a year, and right now.

In the campaign, “Right Now” we focus on some of the current activities undertaken by the Swedish Armed Forces. Featuring a broad range of divisions – some more well-known than others – it tells a story of a highly active and competent defence force, where the viewer is invited along as a series of events unfold, faced daily by the Swedish Armed Forces. The purpose of which, when shown, contributes to broadening the image of a skilled defence force and all the work they do to preserve peace and freedom in Sweden.

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