Jumping into puddles during recess, wearing those famous rubber boots. Finishing up the snowball fight before dinner’s ready, wrapped up in your big sister’s jacket. Galloping on sandy beaches, running under raindrops, sheltered by that iconic yellow parka. It’s undeniable, AIGLE is one of those brands who’s with us our whole lives, from childhood on.
A strong brand relationship, strengthened by a product reality – AIGLE’s products are functional, resistant, durable, timeless. So, when these boots, jackets, and parkas are handed down from one generation to the next, they become emotional legacies, filled with childhood memories.
In an era that is at once consumerist and ever more eco-minded, AIGLE embodies proof that anyone can be fashionable without having to restock their closet every year. This is the legacy behind a new brand campaign from AIGLE and its agency ROSAPARK that will awaken old memories. Strengthened by its universality, its craftmanship and its beautifully retro ritornelle (Les Bateaux – Pépite), the film turns to the story of one sister handing down her jacket to her sister. Above all, the sentimental film marks the brand’s commitment, affirmed by its signature: “Fashion to love longer”; a substantive promise to a public ever more demanding of meaningful sustainability.