Exaggerated Emotions and Original Audio Lead to More Effective TikTok Ads, Report Finds

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  • Exaggerated Emotions and Original Audio Lead to More Effective TikTok Ads, Report Finds

While TikTok has seen explosive growth among homebound new users during the pandemic, the juggernaut social platform still remains uncharted territory for many marketers. A new report from creative analytics platform VidMob aims to give advertisers a sense of how to best fit in with the cultural nuances and preferences of the app’s Gen Z-…

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