LinkedIn’s New ‘Let’s Step Forward’ Ad Emphasizes Small Steps Toward Career Progress

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LinkedIn’s ongoing “In It Together” campaign has pivoted to reflect current events a few times since its January 2018 debut, and its latest shift is aimed at helping remove the stigmas associated with unemployment. “Brand marketing isn’t just about marketing,” Peter Maxmin, vice president of LinkedIn’s global brand, told Adweek. “We’re seeing real traction on…

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