Burger King Encourages Fans in Europe to Support Its Competitors as Lockdowns Resume

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Nothing defines the “it’s complicated” relationship status these days quite like Burger King’s feelings toward McDonald’s. Most days, BK is targeting the Golden Arches with mockery and flat-out trolling, most famously via The Whopper Detour, which encouraged fans to go to a McD’s location and check in on the Burger King app for a free…

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